Amazon is expanding its presence on the High Street by opening its first non-food store in the UK.
The shop, in the Bluewater shopping mall near Dartford, will sell around 2,000 of its most popular and best-rated products.
It’s called Amazon 4-star, because every item has been given more than four stars by customers.
However, one retail expert said the shop could be „muddled and uninspiring”.
This will be the first Amazon 4-star store outside the US, where there are already more than 30 outlets.
The range of products, which takes in books, consumer electronics, toys, games and homeware, reflects what Amazon customers are buying online.