Implementing a gift with purchase feature in a Magento‑based ecommerce store is possible by using cart price rules to set conditions such as specific products purchased or a minimum order value and automatically assign a free item when those conditions are met. Eligible products, customer groups, and threshold values can be defined, and time limits applied if needed, with the promotional item clearly shown in the cart and at checkout to encourage purchases. Regularly reviewing performance and adjusting rules keeps the incentive effective and aligned with business goals.
